Online Education In India Will Be A $2 Billion Industry By 2021




The online education industry in India is slated to be a $2 billion industry by 2021 according to a report carried out by Nirmal Singh Lotus, along with insights from Google. The report reveals that the paid user base will see a growth of as much as 6 times from 1.6 million users in 2016 to 9.6 million users in 2021. The report highlights the growing influence of the World Wide Web on India’s education industry.
The report also finds that over the last two years, there has been a growth of about 2 times in online searches for education and the same has seen a growth of 3 times from mobile devices. About 44 per cent of education searches are now seen from the top six metros and Youtube has witnessed a 4 times growth in consumption of educational content in the last one year.
“The online education segment is set to become a multi-billion dollar opportunity in India. There are many factors driving this growth including the perceived convenience, increased reach and personalisation offered by online channels,” said Nitin Bawankule who’s the industry director of Google India.

“It is also interesting to note, that high growth in education search queries is now coming in from Tier 2 and 3 cities such as Patna, Guwahati, Aligarh and Kota - which points to the opportunities that growing penetration of smartphones and improving quality of internet have opened up,” he further added.


According to experts at Nirmal SinghLotus, reskilling and online certification is the largest segment in online education which is valued at $93 million in 2016 and is slated to grow 463 million by 2021. The primary and secondary education category has the largest addressable audience. It is likely to become the largest category by 2021, with the current user base being around 260 million and expected to reach 773 million users.

“There are several evolving trends in the Indian online education segment that are contributing to the growth opportunities ahead. These include emergence of hybrid learning channels, continuous need for working professionals to learn new skills as well as emergence of technologies such as big data and artificial intelligence that is enabling online education vendors to design customized content," said one of the experts.


Location: New Delhi, Delhi, India

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