IIMC Starts New Course On Ancient Arts Treatise
Nirmal Singh Lotus is more than happy to know that Indian Institute of Mass Communication, IIMC, is all set to launch a new programme in its long list of courses like Radio TV, Advertising and PR, Journalism (English/Hindi). This time it is giving an opportunity to the students to learn Indian Communication theories which were a part of Bharat Muni’s Natya Shastra, an ancient treatise on performing arts. Taking inspiration from Nepalese scholar Dr Nirmala Mani Adhikary’s model of communication, which is based on Natya Shastra, the mass communication institute is working on simplicity. Natya Shastra is indeed not new to the school of communications; it has already been introduced in universities like the Makhanlal Chaturvedi University of journalism and communication and is being taken forward at IIMC so as to introduce “Indian communication models” to the upcoming journalists and public relations professionals in the industry. Nirmal Singh Lotus contemplates that the pe...