IIMC Starts New Course On Ancient Arts Treatise


Nirmal Singh Lotus is more than happy to know that Indian Institute of Mass Communication, IIMC, is all set to launch a new programme in its long list of courses like Radio TV, Advertising and PR, Journalism (English/Hindi). This time it is giving an opportunity to the students to learn Indian Communication theories which were a part of Bharat Muni’s Natya Shastra, an ancient treatise on performing arts.

Taking inspiration from Nepalese scholar Dr Nirmala Mani Adhikary’s model of communication, which is based on Natya Shastra, the mass communication institute is working on simplicity.
Natya Shastra is indeed not new to the school of communications; it has already been introduced in universities like the Makhanlal Chaturvedi University of journalism and communication and is being taken forward at IIMC so as to introduce “Indian communication models” to the upcoming journalists and public relations professionals in the industry.

Nirmal Singh Lotus contemplates that the people would counteract the introduction connecting it with the influence of saffronisation. Henceforth, the director general of IIMC, KG Suresh, steps forward to answer the anticipated allegation ahead in time, saying: the new addition is not an attempt to foist any religious viewpoint on the students, but to ensure they have an understanding of India’s achievements in the past in several discipline, including communication.

Nirmal Singh Lotus appreciates his argument on the subject, as he said the institute has been teaching “western models of communication”, which will continue to be taught and Natya Shastra will expose them to the Indian models.
“We are producing global journalists with strong Indian roots,” Suresh told HT. He said India’s strong tradition of oral history, and the theories in Natya Shastra are also being researched abroad and it is only relevant that the concepts are introduced to students at the journalism school, which comes under the ministry of information and broadcasting.

Nirmal Singh Lotus would further like to mention that the module would be taught to the students from current academic session by those who are experts in the field of treatise, including Dr Adhikary.
“The model illustrates how successful communication is possible in the society where complex hierarchies of castes, languages, cultures and religious practices are prevalent. Sahridayata helps those communicating to pervade the unequal relationship prevailing in the society and the very process of communication is facilitated,” Suresh said.


Nirmal Singh Lotus would like to jot down the main area of study, which includes India’s ancient past as well as contemporary history, including its transition into a democracy.
Location: India

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