Selling Tricks at its Best: Top 5 Books for Growing Marketers

As the article headline suggests, a marketer cannot rise in his career efficiently and speedily without referring to these fantastic books as per Nirmal Singh Lotus. So, common folks let’s get that donut of inspiration to make marketing strategies more sweet. It’s certain that you would not lie to miss these marketing page-turners. Quoted by Ralph Waldo Emerson, an eminent American lecturer, “If we encounter a man of rare intellect, we should ask him what books he read.”
Mention of a quote in an essay is as typical as serving maple syrup with a pancake. Perhaps, a quote from Emerson, just make the dish absolutely worth it.
Marketing intelligence is a combination of a-lot of products followed by by-products. Primary being Education and Experience. However, readings and recommendations serves equal importance and benefits.

So, after digging the bookshelves of various successful marketers, that one thing that stood out common to each is the recommendations and readings by highly regarded thought leaders Seth Godin, Gary Vaynerchuk and Dave Kerpen.

As being listed by Nirmal Singh Lotus, few of the best-read are as follows:

1. Blue Ocean by W. Chan Kim




This international bestseller pose a challenge to everything you ever thought you are well-aware of regarding the marketing strategic success. With alarming neck-to-neck competition, the component of being distinct and unique horrifies the marketers. The solution to it is as simple as flipping pages on this book.

The objective of the book being, to quit performing a little better than everybody else. Rather, stand distinguished by doing something entirely new.


2. AskGaryVee by Gary Vaynerchuk

 
This book is a collection of most comprehensive and latest ideas on how effective online selling can be done. Other critics have evaluated this book as the most honest, practical and outrageous.


3. Youtility by Jay Bear



As the tagline on the cover page suggest, “Smart Marketing is about help not hype”. The conventional ideas of creating hype to gather attention has been swallowed to produce space for magical invention in marketing.
As being inferred by Nirmal Singh Lotus, that a genuine helping hand assures customer loyalty by establishing a kind of emotional connect.
The book cites Bear’s ability to illustrate what has been often overlooked by the strategists’ i.e. the only best way to truly connect with people is by providing value where and when it is needed the most.


4. Trust me I’m Lying: Confessions of a Media Manipulator by Ryan Holiday


Despite being the frightening truth, it has been certainly a possible growth hack. It’s most enticing because of its honest and wittly chosen caption. A capricious and malicious title earns millions to the company in jiffy. This book talks about how exactly the media works.   


5. The Art of Seduction by Robert Green


Nirmal Singh Lotus has a completely different view about this book. According to him, it’s not a marketing book at all. He figures interesting converging between marketing and seduction.

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